Affie the Dog

  • $69.95
Tax included.

Secure and trusted checkout with

"These pillowcases have been a revelation helping our 3 young kids settle at bedtime" Amy F

No bedtime battles - just peaceful evenings!


✭ Big soft plush ears to calm and promote relaxation
✭ Shiny patterned satin under ears for that silky, sensory, calming touch
✭ Warm and inviting face set inside a heart shape, designed to foster a sense of love and protection
✭ A secret pocket for special treasures


✭ 300TC 100% cotton standard pillowcase (52cm x 70cm / 20” x 28”)
✭ A companion Snuggle Toy for little hands
✭ 1 set of Encouragement Cards to create and maintain positive sleep behaviours

Affie's made from familiar and comforting, tactile fabric. The features combine to provide a calming, sensory experience to soothe and relax your child.

Affie is designed to allow a child to self-soothe instead of needing an adult to do it for them. He’s perfect for every child, and is particularly loved by the neurodiverse community. When a child naturally wakes during the night, they can feel secure with their pal and stroke his ears to relax back to sleep.

Affie is perfect for home use, sleepovers, and holidays.

Affie has friends! Never be without your kids' Pillowcase Pal by also adding Disko or Maki to your cart.

Customer Reviews

Based on 9 reviews
100%
(9)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
B
Brittany Moore
Our special little pup.

As a toddler Eliza began twirling her hair to self soothe. We purchased Affie to help. Eliza quickly fell in love and through all of her travels to Canada and back (3x) Affie has come with. Now Eliza has started a new journey at hospital a bit more and is happy to have her sweet Affie pal and slip by her side to keep her feeling close to home and comforted.

The quality is sensational. The affirmations are beautiful and the entire bundle is extraordinary.

s
s.h.
Special gift

Our 2 year old twins and 5 year old daughter got given these as a gift for Christmas this year. They love them so much… the last few nights they have jumped excitedly into bed to tuck their little friend into the pocket next to their head. I’ve never seen a product like this before and am super impressed! Thankyou :)

S
S.v.M.
Amazing product!

Hi guys!
Just wanted to let you know how much the kids are loving the pillows. They love to snuggle into the ears (or flippers) holding onto the little toy that came along with the pillow. My oldest said she feels more comfortable at night and able to fall asleep quicker with the pillows. Thanks for an amazing product!

C
Cheryl G
Awesome Alfie

Bought this special pillowcase for my new grandson.....he is too young for it yet but I am sure he will love it when the time comes to use it.
Congrats to you all on your awesome business and amazing product..... I will spread the word among friends and family.
Good luck to you all and thank you so much
Cheryl :)

B
Beck Hupe
My son loves Alfie

I’m so glad I bought this pillow case.
After months of nights of broken sleep, I believe this pillowcase helped to comfort my son. It’s so soft and cute. My son loves to play with Alfies soft silky ears as he drifts off to sleep.

Customer Reviews

Based on 9 reviews
100%
(9)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
B
Brittany Moore
Our special little pup.

As a toddler Eliza began twirling her hair to self soothe. We purchased Affie to help. Eliza quickly fell in love and through all of her travels to Canada and back (3x) Affie has come with. Now Eliza has started a new journey at hospital a bit more and is happy to have her sweet Affie pal and slip by her side to keep her feeling close to home and comforted.

The quality is sensational. The affirmations are beautiful and the entire bundle is extraordinary.

s
s.h.
Special gift

Our 2 year old twins and 5 year old daughter got given these as a gift for Christmas this year. They love them so much… the last few nights they have jumped excitedly into bed to tuck their little friend into the pocket next to their head. I’ve never seen a product like this before and am super impressed! Thankyou :)

S
S.v.M.
Amazing product!

Hi guys!
Just wanted to let you know how much the kids are loving the pillows. They love to snuggle into the ears (or flippers) holding onto the little toy that came along with the pillow. My oldest said she feels more comfortable at night and able to fall asleep quicker with the pillows. Thanks for an amazing product!

C
Cheryl G
Awesome Alfie

Bought this special pillowcase for my new grandson.....he is too young for it yet but I am sure he will love it when the time comes to use it.
Congrats to you all on your awesome business and amazing product..... I will spread the word among friends and family.
Good luck to you all and thank you so much
Cheryl :)

B
Beck Hupe
My son loves Alfie

I’m so glad I bought this pillow case.
After months of nights of broken sleep, I believe this pillowcase helped to comfort my son. It’s so soft and cute. My son loves to play with Alfies soft silky ears as he drifts off to sleep.