Affie the Dog

  • $59.95
Tax included.

Secure and trusted checkout with

"These pillowcases have been a revelation helping our 3 young kids settle at bedtime" Amy F

No bedtime battles - just peaceful evenings!


✭ Big soft plush ears to calm and promote relaxation
✭ Shiny patterned satin under ears for that silky, sensory, calming touch
✭ Warm and inviting face set inside a heart shape, designed to foster a sense of love and protection
✭ A secret pocket for special treasures


✭ 300TC 100% cotton standard pillowcase (52cm x 70cm / 20” x 28”)
✭ A companion Snuggle Toy for little hands
✭ 1 set of Encouragement Cards to create and maintain positive sleep behaviours

Affie's made from familiar and comforting, tactile fabric. The features combine to provide a calming, sensory experience to soothe and relax your child.

Affie is designed to allow a child to self-soothe instead of needing an adult to do it for them. He’s perfect for every child, and is particularly loved by the neurodiverse community. When a child naturally wakes during the night, they can feel secure with their pal and stroke his ears to relax back to sleep.

Affie is perfect for home use, sleepovers, and holidays.

Affie has friends! Never be without your kids' Pillowcase Pal by also adding Disko or Maki to your cart.

Customer Reviews

Based on 8 reviews
100%
(8)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
B
Beck Hupe
My son loves Alfie

I’m so glad I bought this pillow case.
After months of nights of broken sleep, I believe this pillowcase helped to comfort my son. It’s so soft and cute. My son loves to play with Alfies soft silky ears as he drifts off to sleep.

K
Katie Wright
Amazing Affie!

I recently bought Affie for my nephew who is dog obsessed. The beautiful soft ears and different textures are a must for kids (or adults) that need a soft touch to settle a busy mind. The product quality was A grade, wonderful customer service, careful wrapping and fast shipping will have our family shopping again at Muluzu. The product photos online are true to the actual product. Very impressed with Affie who is like nothing I’ve ever seen. 100 stars

A
Anonymous
Best sleep assistant ever!!

Was a bit unsure at the start, but very happy to say that my 6 yr old now falls asleep on his own and most importantly stays in his own bed all night 😁😁
Thank you so much

F
F.
Amazing Affie!!

I am so grateful that I took the plunge and bought Affie for our 6yo. She has gone to sleep by herself, every night since having it. The affirmations are fabulous, she chooses new ones every night to go with her main one of “being brave in her bed”. Little Affie gets cuddles as well and navigates the house. Amazing product- can’t wait to get one for my youngest when she moves into a big girl bed

C
Cara Delarue
Disko

Absolutely love this pillow for my son. He feels safe in his bed and is obsessed with the tiny disko pocket pal.

Customer Reviews

Based on 8 reviews
100%
(8)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
B
Beck Hupe
My son loves Alfie

I’m so glad I bought this pillow case.
After months of nights of broken sleep, I believe this pillowcase helped to comfort my son. It’s so soft and cute. My son loves to play with Alfies soft silky ears as he drifts off to sleep.

K
Katie Wright
Amazing Affie!

I recently bought Affie for my nephew who is dog obsessed. The beautiful soft ears and different textures are a must for kids (or adults) that need a soft touch to settle a busy mind. The product quality was A grade, wonderful customer service, careful wrapping and fast shipping will have our family shopping again at Muluzu. The product photos online are true to the actual product. Very impressed with Affie who is like nothing I’ve ever seen. 100 stars

A
Anonymous
Best sleep assistant ever!!

Was a bit unsure at the start, but very happy to say that my 6 yr old now falls asleep on his own and most importantly stays in his own bed all night 😁😁
Thank you so much

F
F.
Amazing Affie!!

I am so grateful that I took the plunge and bought Affie for our 6yo. She has gone to sleep by herself, every night since having it. The affirmations are fabulous, she chooses new ones every night to go with her main one of “being brave in her bed”. Little Affie gets cuddles as well and navigates the house. Amazing product- can’t wait to get one for my youngest when she moves into a big girl bed

C
Cara Delarue
Disko

Absolutely love this pillow for my son. He feels safe in his bed and is obsessed with the tiny disko pocket pal.